Finlandia: A unique vodka, a distinct 72-hour experience at the Athens Bar Show.

Finlandia Vodka crafted an unforgettable hospitality experience for 120 distinguished guests from 15 Coca-Cola HBC markets across Europe at the Athens Bar Show 2024. The 72-hour event captured the essence of the “Midnight Sun,” the brand’s iconic symbol, and aimed to honor the Finnish nature and quality that define Finlandia.

Guests participated in workshops and masterclasses led by top professionals, including Global Finlandia Brand Advocate Pekka Pellinen and renowned bartender Kevin Armstrong, who shared their expertise in crafting exceptional cocktails with Finlandia. Additionally, they explored Athens’ vibrant nightlife, savoring unique serves at some of the city’s top bars.